Having a great sportsbook can be one of the best ways to attract and engage users and keep them coming back for more. But it’s not without its challenges. There are a lot of things that can go wrong when it comes to sportsbook development. One of the biggest mistakes is having a poor UX and design. If the product is hard to use, it will quickly lose its appeal and users will look elsewhere.

Another mistake is not including filtering options in the product. This is important because not everyone will be interested in the same sports and events. That’s why it is important to give users the ability to filter out what they are not interested in so that they only see what is relevant to them.

In addition, it’s also important to include a loyalty program in your sportsbook. This will not only help to increase user retention but it will also help you to drive traffic and grow your business.

Finally, it’s important to understand the legality of sports betting. In the past, it was only legal in some states but since the Supreme Court overturned PASPA, there are now a number of options for sports betting. It is important to understand the laws in your area and consult with a lawyer if necessary.